The NBA announced yesterday that Atlanta Hawks forward John Collins will be appearing at NBA Crossover London, a cultural exhibition displaying the convergence of the NBA and popular culture. The free exhibition will take place at Westfield London (First Floor, nr LL5), Ariel Way Shepherds Bush, London, W12 7GF from August 10-12.
Collins will make appearances at the event following a promising first season for the Atlanta Hawks where the 20-year-old power-forward averaged 10.5 points, 7.3 rebounds and 1.1 blocks per game, securing a spot on the NBA’s All-Rookie second team.
NBA Crossover will use interactive exhibits to escort visitors through a narrative that brings to life the music, fashion, art, and entertainment that surround today’s game. Fans will be able to have a taste of the NBA ahead of the NBA London Game 2019, which will see the New York Knicks take on the Washington Wizards at The O2 in January, and will have the unique opportunity to engage with the league through customized activations including virtual reality experiences, art displays, photos with The Larry O’Brien Trophy and panel discussions with local speakers.
“The NBA has a great way of connecting sports and popular culture. It’s fantastic to be able to showcase the impact that basketball has on music, art and fashion, and where better to do that than here in London. I can’t wait to explore all that NBA Crossover has to offer,” said Collins.
NBA Crossover is open from 12-9pm on Friday, August 10 and Saturday, August 11; and from 12-6pm on Sunday, August 12. To register to attend the free event and receive key information, fans can visit NBA.com/CrossoverLondon.
NBA Crossover is located at Westfield London, Ariel Way Shepherds Bush, London, W12 7GF from August 10-12. To register to attend the free event and receive key information, fans can visitNBA.com/CrossoverLondon