The National Basketball Association (NBA) and Müller announced an expanded partnership that will see Müller Rice launch two on-pack NBA promotions on millions of packs of Müller Rice and bottles of FRijj, Müller’s milkshake brand, in the run-up to the NBA London Game 2018. The NBA London Game 2018 will feature the Philadelphia 76ers and Boston Celtics playing a regular-season game at The O2 on Thursday, Jan. 11.
As part of the on-pack NBA promotions, fans will have the chance to win a trip to New York City for themselves and three guests, including tickets to an NBA game, courtesy of FRijj. Fans will also be able to redeem on-pack codes to claim their own NBA-branded mini hoop and basketball. Additionally, Müller will run an NBA-themed multimedia campaign in the lead up to the game.
In addition to the chance to win four tickets to an NBA game in New York City, fans will have the chance to win tickets to the NBA London Game 2018 through a range of social media promotions hosted on Müller Rice and FRijj channels. In-arena promotion at the game will include courtside signage and concourse sampling, as well as appearances by Tasty B, the rapping bear made famous by the Müller Rice TV advertisements.
Meanwhile, the NBA and Nike will see an expansion of their existing partnership that will make the league’s new official oncourt apparel provider the presenting partner of the NBA London Game 2018.
In addition to being the presenting partner of the NBA London Game 2018, Nike will receive prominent brand exposure, including event logo inclusion, oncourt and in-arena signage, along with hosting several fan activities and promotions leading up to and during the game.
Source / Image: Pitch Marketing Group