Two-time NBA Champion and two-time Kia NBA MVP Stephen Curry once again captured the top spot on the National Basketball Association’s (NBA) list of most popular jerseys in Europe, the NBA announced today. Highlighting e-commerce sales on NBAStore.eu since Oct. 2016, the list again features three-time NBA Champion and 13-time NBA All-Star LeBron James at No. 2, with 2017 NBA Champion and NBA Finals MVP Kevin Durant climbing from No. 6 to No. 3 since last season.
The list of most-popular team merchandise remains the same since October 2016, with the Golden State Warriors maintaining the top spot, followed again by the 2016 NBA Champion Cleveland Cavaliers and the Chicago Bulls, respectively.
Top 10 Selling Jerseys on NBAStore.eu (Europe)
Stephen Curry, Golden State Warriors
LeBron James, Cleveland Cavaliers
Kevin Durant, Golden State Warriors
Russell Westbrook, Oklahoma City Thunder
Kyrie Irving, Cleveland Cavaliers*
Kawhi Leonard, San Antonio Spurs
James Harden, Houston Rockets
Isaiah Thomas, Boston Celtics*
Jimmy Butler, Chicago Bulls*
DeMar DeRozan, Toronto Raptors
Top 5 Most Popular Teams on NBAStore.eu (Europe)
Golden State Warriors
Los Angeles Lakers
New York Knicks
*Denotes players who changed teams after the 2016-17 season.
Source: Pitch London