Basketball England secure £4.73million, four-year funding from Sport England

Basketball England (BE) have been granted £4.73 million of Sport England funding for the 2017-21 period.

Every four years, sporting governing bodies are asked to submit plans to govern, grow and develop their sport and align their approach with the government priorities for sport and the wellbeing of the nation. These submissions are then considered for support in terms of providing lottery funding, advice and assistance in sustaining the growth of the sport and contributing to the government strategy for sport.

Over the past 12 months, Basketball England has been creating many more ways for people in and outside the sport to engage and share their views about what they believe is important and indeed need to grow and develop the sport, making it more accessible to all. In preparing for this crucial funding bid, it was important to demonstrate that Basketball England had been engaging with the basketball community and had good knowledge of what you – our customers – want. This is in addition to bringing new insight into what affects the sport, including the things that will attract more people to basketball and, conversely, why people are put off getting involved or drop out of the sport. Like any business, charity or voluntary organisation, knowing your audience and what their future needs are is critical if they are going to succeed.

Based on all the consultation, regional roadshows, conclusion of the BDM research and the continued engagement of the basketball community (including young people), Basketball England will be publishing a four-year strategic plan in May 2017 and a one-year action plan so the things described in this summary will be clear to the basketball community. At that point, Basketball England will be explaining how the new developments and improvements will benefit everyone in the sport. Each year, Basketball England will review progress alongside our ongoing channels of feedback with you so Basketball England can see how basketball is progressing and involve everyone in the sport to be part of the solutions to keep growing and developing our great game.

Source: Basketball England
Image: C.Cox