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NBA Crossover exhibition opens in London

The National Basketball Association (NBA) announced last week NBA Crossover; a cultural exhibition in London displaying the convergence of the NBA and popular culture through the ages. The free exhibition will take place in Shoreditch from Oct. 28-30, featuring appearances by two-time NBA Most Valuable Player and NBA Legend Steve Nash.

There is much to see at NBA Crossover, appealing to both members of the public new to the NBA, and the most dedicated basketball fans. The exhibition is the first of its nature for the NBA, expanding its influence beyond just basketball to showcase the relationship between the league, its players and fashion, music, film and entertainment.

With a range of interactive exhibits, video and imagery, visitors will be able to journey back to the league’s early years and explore the many ways that the NBA has contributed to and been influenced by popular culture developments. With this in mind, here are three things to see at NBA Crossover:

  1. An interactive music area that will showcase how the NBA has become synonymous with music and popular culture, influencing players and musicians alike. The exhibit will take a look at the hip-hop culture, highlighting the sport’s influence on songs by Jay Z, Kanye West and many other artists.

  2. A ‘Locker Wall’ highlighting how NBA players have become fashion trendsetters, regularly appearing on magazine covers and attending fashion shows around the world. Locker Wall will handpick a selection of the NBA’s best-dressed players, showing off their style on the NBA catwalk.

  3. Courtside Crossover will immerse exhibition attendees in the fascinating narratives and compelling stories of some of the largest personalities in the sporting world. A collection of celebrities photographed courtside at NBA games will be displayed within this section of the exhibit.

The NBA Crossover cultural exhibition is located at Kachette, 347 Old St, London, EC1V 9LP and is open daily from 12-7 pm from Oct. 28-30.


Source: Pitch London
Image: Getty / NBA

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