Event 2K took over Trafalgar Square, London, last Friday as it celebrated the launch of the latest iteration of NBA 2K, the top-rated and top-selling NBA video game simulation series, NBA 2K17.
The NBA 2K17 official UK launch featured an official NBA half-sized basketball court in the middle of the popular square in central London, as well as a series of activities for spectators. Activities included some of the best dunkers in the world, Dunk Elite, who showcased their balling and high-flying skills, while getting spectators involved on the court.
Special guests included Arsenal defender Carl Jenkinson, who came out on the court to assist Dunk Elite during their show, and global YouTube sensation Tobjzzle.
NBA 2K17 is now available from £54.99 on PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, Xbox 360 and Windows PC platforms.
Although only in the hands of gamers for a couple of days, the game has already impressed hoops fans!
— Double Clutch NBA UK (@DoubleClutchUK) September 17, 2016
The additions to MyLeague/MyGM are fantastic. League expansion, CBA talks, re-draft etc. Small things = brilliant. https://t.co/VDB8njYEPt
— Thomas (@Rowberry_) September 16, 2016
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Source: Pitch London
Event Image: Joe Pepler/REX/Shutterstock