Six strategic outcomes named in BBF’s new vision and strategy

The British Basketball Federation (BBF) today published its vision and strategy for basketball in Britain as a result of a consultation process that has involved representatives from the respective Boards of Basketball England, Basketball Scotland and Basketball Wales, as well as the Basketball Foundation, British Basketball League (BBL) and Women’s British Basketball League (WBBL) and other interested parties.

Together with public input through the website, over 1000 people have contributed to this vision and high level strategy. However, this is just the beginning of the process and engagement, which we believe can change the way the sport works and also create a culture that will sustain growth in the long term.

It is very much a long term vision; it will take several Olympic cycles to build the GB teams to where they aspire to be and to build the sport from the grassroots up to create a stronger fan base, a bigger and better pool of players and officials –as well as increasing the awareness and profile of the sport across all age groups.

The passionate people who follow the teams, play the games, and administer the clubs at every level of the sport are the focus of this strategy. The BBF, together with its three Home Country Association members, are responsible for leading, co-ordinating and supporting their efforts to develop the sports many participants.

The document ‘Transforming Basketball in Britain Together’ is available on and will also be available on – together with a summary of the feedback from the public consultation.

The document identifies six interlinked strategic outcomes, the strategic objectives that underpin that and 10 immediate strategic priorities. The next step through six advisory working groups is to develop the actions plans to deliver these with milestones and targets against which progress will be measured. We will report back regularly on these working groups and it is intended to complete the whole process by the end of the year.

Sport England published its own strategy in response to the DCMS (Department for Culture, Media and Sport) Sporting Future on 19 May. We believe that as we develop the action plans and targets to support the transformation of basketball in Britain, the BBF and the Home County Associations will be able to set out the contribution the sport can make to those goals.

In particular, in targeting the inactive (especially in under 25 and over 50 age groups), in developing the women’s game, by increasing the capabilities and enjoyment of children and young people in sport, in supporting the many volunteers who make sport happen and developing our core of regular and talented players. This will be enhanced by investing in facilities at the heart of communities and joining up the work and activity of basketball groups in those communities.

Source: British Basketball